This week I had my first solo flight as the host of Past Due Radio (pastdueradio.com). I wish I could say that there are hours of preparation and calibration of equipment that occur each week, but that isn’t true. Actually, within about 7 minutes I can have the show launched and broadcasting live.
In a previous blog post, Justin addressed the whole idea of connecting with your target clients the way they want to connect with you. If they choose to do so over twitter, get a twitter account. If they choose to do it over facebook, get a facebook account.
What’s funny is how some folks (myself included on occasion) will unabashedly resist change and adopting new methods for doing business. In the current economy, these are the folks being left behind and potentially winding up a statistic (how many new businesses don’t make it past year five?).
On Friday, a winter storm warning was pending for the Raleigh area. As a result, I bumped Past Due Radio from it’s normal time slot (Saturdays at 9:00 AM EST) to 4:30 PM Friday afternoon. Within 7 minutes I hosted Mailbag Day. That’s what our listeners want – the weekly show must go on – and they don’t really care what I think about it.
Well, here’s what I think about it: I have to know how to deliver my products and services to the people that want them the most, by the method they want to receive them. Without this approach I don’t have a listener base and it wouldn’t be long before the show would shut down.
Treat your clients (and listeners) like you want to be treated; do the work to meet them where they are.
For the past two years I haven’t had a single day where I haven’t had to rush out at a certain time…until today.
With the exception of holidays and being out of town, I haven’t had a single break. I’m in the office Monday – Friday. Saturday morning I host Past Due: Radio and Sunday we rush out for church.
But that all changed today.
I stepped back from from hosting Past Due: Radio and left it in the very good hands of Derek while I launched a new show called Coach Radio. It helps that we’re now hosting the shows live from our office. Today was my first experience in two years where I didn’t leave the house once! It was great.
Did my family miss me during those two year? Of course they did, and I missed them. But it was worth it. I worked like crazy over the past two years in radio and I have a lot to show for it. My wife and I agreed to this when I launched the show, but even though I’ve taken off on Friday afternoons, it still felt like I was gone a lot.
I talked with a guy last week who couldn’t find the time to build the business he’s passionate about, with his family and other commitments taking most of his time.
I can’t make the decision for anyone. Only you can determine your priorities. Sacrifice now to win long term, or be exactly where you are now in five years.
Where do you want to be in five years? What are you willing to do in order to get there?
It’s a new year and everyone is beginning to receive their W-2s and 1099s as the tax season quickly approaches. I was speaking just yesterday with a woman who said she looked at her W-2 and the first thought that crossed her mind was, “Where did all that money go?”
I talk at length with folks about the personal side of personal finance – how you behave with money will indicate your likelihood of financial success with far greater accuracy than how much you know about the world of finance. However, we can’t leave out the fact that our household is a distinct financial universe, complete with its own micro economy. If you want to stay on top of that economy, you’ll need to approach it from a business perspective.
Keep good records. I’m not going to say you have to journal every transaction in a spiral bound notebook, but if you already live on a budget you should be able to account for your actual monthly spending in each budget category and aggregate that for the year. Also, how much money did you actually make last year? I use spreadsheets to track my regular income from employment along with income received as gifts. This helps me stay accountable as I distribute ALL my income among my expenses and savings goals for the year.
Stay organized. Tax time can be very stressful if you aren’t organized throughout the year. Use folders to keep all tax-relevant documents together like mortgage interest, property tax, and charitable giving statements.
What you own and what you owe. Review your assets, from retirement plans to vehicles. Do your investments reflect your risk tolerance? Have your insurance needs changed? What loans and debts are currently outstanding? How much were you able to pay off last year? How much interest did your debt cost you?
Look at it this way: you’ve been hired to manage You, Inc. Taking stock of your performance on an annual basis is like a job review. So, do you deserve a raise?
In the early 1900’s Henry Ford wanted his engineers to make unbreakable glass for the windshields of their cars. Every engineer on his team told him it was impossible. They all gave too many reasons why it couldn’t be done.
Ford told his staff to bring him young, eager engineers who didn’t know the reasons why it couldn’t be made. He said “Give this problem to ambitious young fellows who think nothing is impossible.”
Henry Ford got his unbreakable glass.
In business, you’ll find people who will tell you all the reasons your ideas won’t work; but you only need one idea why it will work.
Are you surrounding yourself with people who care and will help, or those who will just cut you down?
I’m covering this topic on today’s radio show at coachradio.tv. I’d love for you to weigh in.
I travel and talk to people all over the place who dislike their desks. The thought of sitting behind if every day sends a chill down their spines.
Here’s the good news…YOU, and only you can change that.
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