From the monthly archives:

February 2010

The Best Business Slogan

by Justin Lukasavige on February 26, 2010

I just spent a week onboard a cruise ship with some of the brightest up and coming business people I’ve ever met. I lead events throughout the country (and now the world I suppose) on how to become successful in business and many of these people are going on to do some amazing things.

Normally I boil my message into two main points, but I’m just going to hit on one for now and that’s execution. Seth Godin calls it shipping in his newest book Linchpin and it’s what separates the wheat from the chaff. Nike has it right, “Just do it.”

You have a good idea. In fact, you have many good ideas. I’ll even going to go so far as to say that you have thousands of ideas. There’s no way all of them are good, but the more ideas you execute, the quicker you’ll find which ones will put you at the top.

You can read a book, attend an event or work with a coach. If you never do anything with your ideas you’ll never be great. You waste time, money and time with your family.

Now is your time. Don’t be afraid. Go out and change the world.

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I joke often that, in spite of my degree in finance and career in the banking world, had I just read the Book of Proverbs I would have gotten a much better – and much cheaper – financial education.  In this series I’ll highlight a few key principles from Proverbs that you can apply to your finances today.

“Know the state of your flocks, and put your heart into caring for your herds,” is written in Proverbs 27:23.

Back when Solomon was writing Proverbs, flocks and herds were currency (which often makes me wonder how they made change for a sheep, but that’s beside the point).

There are two words in this verse that leapt off the page the first time I read them: know and care.

Know.  You have to know what’s going on with your money.  How you behave will reveal a lot about what you know of your personal finances.  Do you regularly balance your checkbook?  Are you creating a monthly plan for every dollar you earn and tracking where it goes?

John Maxwell said, “A budget is telling your money where to go rather than wondering where it went.”  When you know the state of your personal finances, you don’t have to wonder where your money got off to.

Care.  When you care about your financial situation, you honor and respect your most powerful wealth building tool – your income.  Stewards are those who manage the resources of someone else to the very best of their ability, even though they have no ownership rights.  Understand that you don’t own anything, but everything – from income to assets – is a blessing.

Caring requires attention and intention.  There must be a greater purpose for these resources, some larger goal to accomplish – whether retirement savings or giving to those in need.

Knowing demands your mind; caring demands your heart.

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Borrow some Credibility

by Justin Lukasavige on February 17, 2010

If you’ve seen the Verizon commercial that uses the old “Big Red” jingle you immediately had a feeling pop into your head. Those feelings likely involved scenes of happy people in semi-slow motion with clean teeth doing fun things.

Verizon’s 30 second commercial borrowed credibility from a well known brand and attached it to themselves.

If you’re spending money on marketing, get more than you pay for.

Even if you’re small you can borrow credibility by being associated with a popular brand or celebrity.

What have you done to get more than you invest?

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Buy Now for the Low Price of $77.77

by Justin Lukasavige on February 16, 2010

Surely you’ve seen website marketing that promises a lot of value and has highlighting all over the page. It’s been done and it’s over the top. We only buy from real people with real products and services.

What’s your take?

Click here if you can’t view the video

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Why I Work Hard

by Justin Lukasavige on February 14, 2010

I caught some flack the other day for putting in a 12 hour workday. The reason behind it? You’ll see it in this video.

Click here if you can’t see the video

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12 Hour Workdays are for Sissies

by Justin Lukasavige on February 13, 2010

Do you have what it takes? You don’t need to work your butt off every day to build a business, but it does have to happen if you wan to be successful.

Click here if you can’t view the video

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All I Need to Know About Money I Learned from Proverbs: Saving

February 12, 2010

I joke often that, in spite of my degree in finance and career in the banking world, had I just read the Book of Proverbs I would have gotten a much better – and much cheaper – financial education. In this series I’ll highlight a few key principles from Proverbs that you can apply [...]

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I Didn’t Die

February 11, 2010

What does your marketing say about your business?  Take a tip from this newspaper caption and spice it up!

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Do Nothing

February 9, 2010

You don’t need to leave the country or even your neighborhood to grab some downtime for yourself. If you don’t have it scheduled as part of your normal week or even a part of your every day routine, I suggest plugging it into your calendar.
I love my job and I could work 12 hours straight [...]

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Grow Your Business by Giving

February 9, 2010

Don’t give to receive, instead give to help. You’ll always receive in the end.

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