From the monthly archives:

March 2010

Why Southwest is Profitable and How You Can be Too

by Justin Lukasavige on March 31, 2010

Everyone knows that Southwest is a bit different than just about every airline out there.  Being different is likely one of the reasons for their success.

From the moment you step on board Southwest seems to actually care.  Don’t you think it’s strange that’s all it takes to set the airline apart from the competition?  But they don’t <em>just</em> care.  You get the feeling that most of the employees care more about taking care of their customers than they do about the rules their company created for them to abide by.

Take this pre-flight announcement from a Southwest flight attendant for instance.

Is your company normal?  Do you do things the same way because that’s the way they’ve always been done?

It’s time to ask what would make your business great and how you could serve your customers better.  Then go out and do that!

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Keeping it Real

by Derek Sisterhen on March 30, 2010

How do you do business on twitter, facebook, linkedin and other social media? By keeping it real.

Click here if you can’t see the video


What in the World is Happening Here?

by Justin Lukasavige on March 30, 2010

In an attempt to make the information coming from us more simplified, we’re changing things around a bit.  Derek and I are creating a lot of free content that will hopefully help in some way.

If you’re subscribed here at (and if you received this via email or RSS you are) you’ll get notified of everything we’re doing.

If y0u’d like fewer options and updates, here’s where lesser information is.


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Have questions or no idea what this all means?  Just send me an email and I’ll be glad to help.

Thanks for being a reader and changing the world!


The Dark Side of Dave Ramsey’s Baby Steps

by Justin Lukasavige on March 30, 2010

Yes, if you’re getting legalistic with them, they won’t work for you.

Click here if you can’t view the video

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As Seen on TV

by Justin Lukasavige on March 29, 2010

The phrase “As Seen on TV” is not used by accident. Stores like Bed Bath ‘n Beyond have entire sections devoted to products that carry this label. As a marketer it gets you a lot of credibility.

I came across this ad today.

as seen on TV

This ad has a lot going on for it on a number of levels. There is implied credibility “As seen on ABC, CNN, MSNBC, USA Today.” I haven’t checked but I can almost assure you this company paid to be on each as an advertisement.

Lose Money on Purpose

I’ve actually had clients pay for ads where we knew upfront we would lose money. But now you can say “As seen on…”. Great marketing right? You don’t need to be a featured news story to say “As seen in Time Magazine.” You just need to be seen in the magazine.

Market Your Marketing

The back-end is where you make money on the ad. My clients told everyone they were in Time Magazine. They got reprints of the page and included it on their website and other marketing. When I had a traditional radio show sponsors would pay me $700 per month for advertising. I helped them turn that $700 into $2,000 by marketing their marketing.

Be in the Space

Another thing this ad has going for it is that it looks like a news story. But it was probably done with a green screen and this woman isn’t saying anything that has to do with berries. But it looks real, right? That ties into the space of the ‘breaking news’ theme and catches your attention.

Sex Sells

It doesn’t hurt that it’s a beautiful woman doing it. Have you ever seen a news anchor wear the shirt she’s wearing? Me either, but it catches your eye.

The Bottom Line

Of course, I’m not saying you need to do any of this in your advertising. In fact, my advertising budget is $0. Being a real, authentic person works much better than any advertisement I could ever buy.

If you buy advertising however, fit your space. If it’s an ad in a newspaper, make it look like a breaking story. Fit in with your publication and the readers will assign any credibility the publication has directly to you.


How to Use Twitter – Business and Personal

by Justin Lukasavige on March 28, 2010

Number one question my clients ask me about twitter? “How do you I use it productively?”

Twitter can be a waste of time if you’re not careful. Have a strategy and a plan of attack to make it worthwhile. Above all, add value.

Click here if you can’t view the video


If You Want to get Something Done STOP Praying

March 27, 2010

Ever struggle with accomplishing something? You can call it procrastination, but on a large scale it could mean never opening the business of your dreams or reaching a goal in your life you have always wanted to obtain.
The common Christian sees an obstacle and says “I’ll pray about it.” You hear this in [...]

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What Needs to be on Your LinkedIn Page

March 26, 2010

Remember this isn’t a sheet of paper. Online, people scan. It’s your job to make sure things on your page stand out. Here’s what needs to be on your linkedin page.

Click here if you can’t view the video

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What Needs to be on Your Twitter Page

March 25, 2010

Stuck when it comes to twitter? Here’s what needs to be on your page and why.

Click here if you can’t view the video

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How to be Everywhere

March 24, 2010

I was interviewing a guest  on Coach Radio when he mentioned an online service that I just needed to check out.
Right away testimonials for the service began scrolling in a twitter feed.  That wasn’t unusual, but one of my friends popped into the box right away.   Instantly I recognized his picture.
Be everywhere
It’s easy to be [...]

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