From the monthly archives:

May 2010

Social Media Doesn’t Work

by Justin Lukasavige on May 31, 2010

Believe it or not, I keep hearing that social media doesn’t work. This isn’t a long post; I’ll just make two points.

First, here’s a list of the top referring websites to Coach Radio.

  1. Direct
  2. Twitter
  3. 48days.net (social website)
  4. Google
  5. Free Agent Academy (social website)
  6. Stumbleupon
  7. LinkedIn
  8. Facebook

To be fair, I spend a lot of time on these websites.  Did you really think it was going to be easy though?

Second, this is an interactive map of people who are reading my book, Become a Coach.

Add your zip code to this list

The point is, this map wouldn’t be possible without social media.

If you’d like to see more of a strategy, I’ve put together a bunch of social media tutorials.  They’re all free to watch.

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How to Setup a Hootsuite Account and Link to Your Profiles

by Justin Lukasavige on May 30, 2010

Hootsuite is the free program I use to manage my social media profiles, monitor what people are saying to me and about me, and then to interact with them throughout twitter, facebook, and linkedin.

More social media tutorials

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Grow Your Business with Social Media

by Justin Lukasavige on May 29, 2010

I hosted a class with Andy Traub the other night that I thought you’d be interested in.

It’s extremely important to have a presence online and to use social media. This goes far beyond having your own website to send people to.

We spent nearly 60 minutes helping you figure out why you need to be online, where you need to be, and what you need to be doing.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Here are a few links we shared during the class:

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You Don’t Need a Step-by-Step Plan for Your Business

by Justin Lukasavige on May 27, 2010

compassThe great thing about a step-by-step plan is that it probably worked for someone at one point so they wrote it down to share with you. As a coach, people come to me for a step-by-step plan to get their business running better. Many people are looking for a road map to follow in order to become successful.

But you don’t need a map…you need a compass.

Derek spoke recently on the importance of thinking for yourself, but received a lot of backlash on it.

Your Map is No Good

The great thing about a map is that you can follow it; but I guarantee your plans won’t work like you plan for them to work. Something will happen along the way and derail you. Then what? Your map is no good.

What you need is a clearly defined destination and a compass. Where do you want to be in five years? Yes, it’s very likely that will change, but without a destination you don’t know which direction to go. You’ll end up wandering and your business will fail.

Think for Yourself

Road maps are OK, but you need to start thinking for yourself. No one else is just like you so do what feels natural. Read biographies of people you admire. Listen to stories of people making it happen. Read books other than how-to’s.

What do you think is more helpful, a road map or a compass?

(photo by psd)

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The Dog Days of Summer Spending

by Derek Sisterhen on May 25, 2010

Last week, I talked about the importance of preparing for vacations and travel so summer trips don’t follow you home. It got me thinking, though: summertime ushers in all sorts of expenses that aren’t typically found on the budget throughout the rest of the year. How are you preparing for them?

Aside from a summer vacation, many of us will travel for a wedding in the coming months. Taking the same approach with planning for travel – including transportation, food, lodging, and other costs in the equation – you also must determine how much you’ll spend for wedding gifts. I suggest standardizing your wedding gift spending with one dollar amount for all weddings and an option to scale that amount down for the weddings of couples you might not have a deep relationship with.

Memorial Day marks the unofficial beginning of summer, Labor Day marks the end, and Independence Day falls in between. If you’re planning any neighborhood parties, be sure to plan for the additional grocery expenses you’ll have. Likewise, if you have any annual family reunions during these holidays, remember that you can plan for that all year long by dividing what you would spend by twelve and saving that money every month.

If you’re planning to do any extensive yard work or home improvement projects this summer, be sure to plan accordingly. Rather than fall for a 0% interest credit card at your neighborhood home improvement megastore, begin setting aside money now for the projects you’d like to accomplish. Even if you have to wait until the fall to get started, you’ll avoid the debt trap to-do lists can snare us in.

And don’t you just love back to school shopping? Ending the summer with clothing and school supply purchases can put you on unstable footing as you head into the fall. What can you save over the summer months in order to be prepared for that shopping spree? What can you wait to buy after school begins?

A little bit of forethought and a good monthly spending plan will help you manage your money and avoid the financial dog days of summer.

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Best Business Tools – #1 Google Analytics

by Justin Lukasavige on May 18, 2010

If you’re not monitoring traffic on your website you’re missing out. I’m not the kind of guy that will tell you to get hung up in the numbers every day, but I will tell you that I spend at least 30-minutes each month reviewing the traffic and the traffic flow on my website.

How do Visitors Find Your Website?

Coach Radio Traffic OverviewIt’s important to know and understand where your traffic comes from. I can see here that 58% of coachradio.tv traffic comes from referring websites.

35% of traffic is direct, so they’re likely visited before and know the address or listened to my radio show and heard me mention it. They could have also visited from typing it directly after hearing me or one of their friends mention it to them.

Where do Visitors get Referred From?

Coach Radio website referralsAfter searching or clicking through from my company website, without exception, the top ten websites referring traffic to coachradio.tv are social media websites.

You may erroneously think a few things based on this info.

First, if social media doesn’t rank high for you you might believe it won’t work for your business. Instead, figure out what you need to do differently to get more traffic from the social media websites you’re involved in.

Second, look at the quality of the traffic you receive from your top ten. You might put a lot of work into getting traffic from digg.com for instance. But if what you offer isn’t a good fit for them, your time is better spent elsewhere.

Install Google Analytics

Don’t worry about figuring all of this out right now. First, install google analytics on your website. Depending on your platform, it will likely take just a few minutes. From there you can begin collecting important data, such as unique visits, average time on site, pageviews and more.

“If you can’t measure it, you can’t improve it.”
- Lord Kelvin

The Best Business Tools

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How to Monitor Twitter for Local Business

May 15, 2010

When it comes to monitoring Twitter for business, it’s easy to run in to a roadblock if you depend on local results. In this social media tutorial I show you a free way to monitor local results. The tool I’m using here is monitter.com.

More Social Media Tutorials

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A/V Podcast Video Studio Tour

May 14, 2010

This is a video tour of my studio where we host many shows including Coach Radio and Past Due: Radio. I take you around the room and show you what everything does and why, along with pointing out what you need to start your own show.
Any questions on something you see? Post them [...]

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You’re a Customer and You Shouldn’t Assume

May 14, 2010

Last week I ordered a replacement watch band for a watch that I’ve had for years. I lost the screws so I needed a band that included them to hold it on.  So I ordered the one pictured here from Optics Planet.

Disappointment
Today my order arrived.  I eagerly opened the package to find the same strap [...]

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How to Get Started on Facebook for Business

May 13, 2010

There seems to be some confusion on how to set yourself and your business up on Facebook. Today a client asked me how to keep friends and family from posting pictures that don’t relate to business on his page. The solution is to create a page for your business. Of course, there’s [...]

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