If you’re not monitoring traffic on your website you’re missing out. I’m not the kind of guy that will tell you to get hung up in the numbers every day, but I will tell you that I spend at least 30-minutes each month reviewing the traffic and the traffic flow on my website.
How do Visitors Find Your Website?
It’s important to know and understand where your traffic comes from. I can see here that 58% of coachradio.tv traffic comes from referring websites.
35% of traffic is direct, so they’re likely visited before and know the address or listened to my radio show and heard me mention it. They could have also visited from typing it directly after hearing me or one of their friends mention it to them.
Where do Visitors get Referred From?
After searching or clicking through from my company website, without exception, the top ten websites referring traffic to coachradio.tv are social media websites.
You may erroneously think a few things based on this info.
First, if social media doesn’t rank high for you you might believe it won’t work for your business. Instead, figure out what you need to do differently to get more traffic from the social media websites you’re involved in.
Second, look at the quality of the traffic you receive from your top ten. You might put a lot of work into getting traffic from digg.com for instance. But if what you offer isn’t a good fit for them, your time is better spent elsewhere.
Install Google Analytics
Don’t worry about figuring all of this out right now. First, install google analytics on your website. Depending on your platform, it will likely take just a few minutes. From there you can begin collecting important data, such as unique visits, average time on site, pageviews and more.
“If you can’t measure it, you can’t improve it.”
- Lord Kelvin
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