You’ve probably figured out by now that I’m a big fan of using free and low-cost ideas to grow your business. Google analytics can help you grow your business by allowing you to dig into the details of your website.
There is a danger in digging into your stats too deeply however, and that’s because stats are rear facing. It’s somewhat like driving while looking in the rear-view mirror. It is comforting to check to make sure you did miss that dog, but it’s even more important to keep looking ahead and planning your next move.
Google analytics is a free service that is easy to install on nearly any website platform. Once installed you’ll be able to see how many people visit your website, where they’re coming from, what they’re looking, how long they’re staying, and more. These are important things to be looking at and constantly working to improve.
Jump right in to google analytics even if you don’t understand it. Once it’s installed it will begin tracking and keep a record for you. Remember not to live by your stats though. They’re helpful metrics, but they’re not everything.