This week I had my first solo flight as the host of Past Due Radio (pastdueradio.com). I wish I could say that there are hours of preparation and calibration of equipment that occur each week, but that isn’t true. Actually, within about 7 minutes I can have the show launched and broadcasting live.
In a previous blog post, Justin addressed the whole idea of connecting with your target clients the way they want to connect with you. If they choose to do so over twitter, get a twitter account. If they choose to do it over facebook, get a facebook account.
What’s funny is how some folks (myself included on occasion) will unabashedly resist change and adopting new methods for doing business. In the current economy, these are the folks being left behind and potentially winding up a statistic (how many new businesses don’t make it past year five?).
On Friday, a winter storm warning was pending for the Raleigh area. As a result, I bumped Past Due Radio from it’s normal time slot (Saturdays at 9:00 AM EST) to 4:30 PM Friday afternoon. Within 7 minutes I hosted Mailbag Day. That’s what our listeners want – the weekly show must go on – and they don’t really care what I think about it.
Well, here’s what I think about it: I have to know how to deliver my products and services to the people that want them the most, by the method they want to receive them. Without this approach I don’t have a listener base and it wouldn’t be long before the show would shut down.
Treat your clients (and listeners) like you want to be treated; do the work to meet them where they are.
