I had a conversation yesterday with a new client about facebook and twitter. He didn’t yet see the value in social media and professed that he won’t spend any time there.
It’s true that if you don’t like a form of marketing or if it doesn’t mesh with your personality you shouldn’t focus on it. But it doesn’t matter if you don’t like social media. Your clients and prospects may be trying to reach you there, so you must make yourself available.
That’s like saying you don’t like talking on the phone so you’re not going to let people call you. Kind of ridiculous.
Yesterday I got fed up with the phone tree at bhphoto.com. In frustration I posted this to twitter “Why has my @bandhphoto order stated “ready to ship” for the last two days?”
I wasn’t happy with them when I posted that but they actually replied 10 minutes later, “Your 11/29 order has shipped. Your 12/1 order ships today. Thank you for shopping with us.”
WOW!
It doesn’t matter if B&H doesn’t like social media, it’s where their customers are talking. The choice to engage is theirs.
