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HOW TO: Use Feedburner for Easy Blog Subscriptions

by Justin Lukasavige on September 10, 2010

Google feedburner directionsI’ve talked about using feedburner to manage subscriptions before, like in this blog on how to use wordpress for podcasting, but I’ve never laid out how to set it up.  This is a step-by-step guide to using feedburner for blog subscriptions.

You can use feedburner in a number of different ways.  The main reason to use it is because it gives you a master feed that you can send other places, like iTunes.  If your original feed changes (when you move from blogger to wordpress for example), you only need to update your original feed.  iTunes won’t know the different and you won’t lose any subscribers.  If you’ve ever tried to change a feed in iTunes, you know this tip will save countless hours.

You also need to give your readers an easy way to subscribe to your content.  The majority of people still subscribe to content via email and feedburner gives you an easy and free way to do that.

How to Setup Feedburner

Create a feedburner account and find your blog’s RSS  feed.  In Wordpress it’s usually or  You can test it by pasting the link into an internet browser.  If you don’t get an error you’ve probably found the right one.

You’ll be presented with a box on the main feedburner page that says “Burn a feed right this instant.”  Enter your feed there and click the box if you’re a podcaster.  You can also add it later if you like.


Now, head back to the main screen and select your feed. At the top click on Edit Feed Details.

You’ll get a screen that looks like this:

feedburner setup

The original feed is what you put in when you started. The feed address is what you need to copy and use for RSS sources (like iTunes and subscription settings). That will never change.  Be sure to update the RSS subscription feed on your site to use this new feed.

Feedburner offers many options that you may want to play with, but here’s how to install an email subscription form.

Install an Email Subscription Form On Your Blog

Chose the Publicize tab and then Email Subscriptions from the menu on the left. Click the activate button to continue.

activate feedburner email subscriptions

From the next page you’ll need to copy the HTML code from this box and paste it wherever you want your form to display.  Many times in Wordpress, you’ll chose widgets from the Appearance menu and post it to a text box in your sidebar.

activate feedburner email subscriptions

You’ll also want to customize your text, font size, delivery options, etc. from the sidebar drop menu in feedburner.

activate feedburner email subscriptions

That’s it.  Whenever you change your original RSS feed, be sure to update it from that Edit Feed page in feedburner, and your subscribers won’t know the difference.


Write a Killer Blog Post in Only 5 Minutes

by Justin Lukasavige on August 10, 2010

I stay pretty busy throughout my day, so being efficient is important. In this video, I cover a few tips to help you keep your blog writing quick and concise so you can focus on other parts of your business as well.


How can you simplify? Let’s talk about it – I could use more ideas.

How to Write a Killer Blog Post in Only 5 Minutes (if you can’t see this video)


HOW TO: Design a Simple Blog for Maximum Interaction

by Justin Lukasavige on August 3, 2010

A lot of thought needs to go into the design for your blog.  It’s the window to your company that many people look through. You want a simple layout, interaction with your community, and the ability for people to subscribe in multiple ways. Remember, email is still the #1 way people subscribe.

Click here if you can’t view the video


Don’t Blog Just to Blog

by Justin Lukasavige on May 7, 2010

blogI don’t know a single business that couldn’t find a use for blogging. Many are trying to make money or extend their brand. Some use blogs for customer service.

Blogging is a great way to write about what you’re excited about too. It helps you extend your thoughts and develop ideas into actions. I’ve often used a topic for a blog and then discovered something more. I’ve turned those ideas into core parts of my business.

Do it because you love it. If you aren’t having fun, you’re writing about the wrong thing. Is it possible you’re in business doing the wrong thing?


Some of the Best Blogs are Short

by Justin Lukasavige on January 28, 2010

Gregg is a client and reminded me that some of the best blog posts are short. What do you think?

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