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Before You Start a Business, Become an Apprentice

by Justin Lukasavige on August 6, 2010

become an apprenticeEvery so often I struggle trying to figure something out in my business. A better way of invoicing, a new marketing strategy, working with employees; you get the idea. It’s easy for me to get frustrated, and sometimes I wish I would have worked for another coach, before starting my business.

Well, I can’t go back and change that now, but if you’re starting a business, you should look around at your options.

Become an Apprentice

Traditionally, an apprentice gets his training on the job. In exchange for training, the apprentice agrees to work for a specified period of time for that employer. I don’t know about you, but I’d much rather get paid to learn on the job than paying for a hands-off approach in school.

We hired two coaches over the past month to work with us. It’s going to be a great opportunity for them to further their training while getting paid, and not having to worry about running many of the behind-the-scenes business things, like bookkeeping and major marketing.

You’ll see the two of them posting blogs soon at and

Save Money and Stress

Two of the biggest things you’ll save are money and stress if you apprentice before starting a business. While you might get a later start on your business if you apprentice for a few years before opening it, I think your chances of success are much higher if you take that path.

Passion for your business is one thing, but being able to operate your business is another.

Have you ever considered an apprenticeship?

(Photo by Okinawa Soba)

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How can clients take me seriously without a certification?

by Justin Lukasavige on July 27, 2009

I just met with a potential vendor for a service I’m thinking of using. He’s not a good fit for my business but he threw out an interesting argument.

He made it known all of the MBAs and other certifications he’s received over the years from some very prestigious organizations and schools. I find this very interesting for a number of reasons.

  1. Your certifications and degrees are features and I don’t care (I need benefits)
  2. Your certifications also don’t mean anything to me, so again, I don’t care

Case in point: CPT, ACE, CI-CPT, NFPT, ACSM, ISSA, NCSF-CPT, NSCA-CPT. These are all certifications and organizations that will give you letters after your name, but it’s likely most people would not know they are for personal fitness trainers. Even those who do know likely don’t know the differences.

A personal fitness trainer should help me lose weight or make me look like the guy in a magazine. That’s the bottom line. I don’t care about your certifications or the school you attended.

No, the vendor I just met with did not sway me with his certifications and degrees. They are meaningless to me unless he can back it up with results.

Don’t let a lack of certification slow you down in business. Get the training you need and then some experience, but don’t rely on a piece of paper to prove competency because it won’t.


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