Posts tagged as:

marketing

Your Website is Like Being a President

April 20, 2010

Still trying to appeal to the masses on your website? Here’s the solution.

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As Seen on TV

March 29, 2010

The phrase “As Seen on TV” is not used by accident. Stores like Bed Bath ‘n Beyond have entire sections devoted to products that carry this label. As a marketer it gets you a lot of credibility.
I came across this ad today.

This ad has a lot going on for it on a number [...]

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How to be Everywhere

March 24, 2010

I was interviewing a guest  on Coach Radio when he mentioned an online service that I just needed to check out.
Right away testimonials for the service began scrolling in a twitter feed.  That wasn’t unusual, but one of my friends popped into the box right away.   Instantly I recognized his picture.
Be everywhere
It’s easy to be [...]

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Social Media Won’t Grow Your Business

March 15, 2010

The Free Agent Academy (affiliate link) members I spoke to yesterday in the mountains of Colorado don’t believe that statement. We spent a few hours together reviewing how I use many forms of media in my business and how they can do the same.
I put together this nifty map to show who’s reading Become [...]

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The Unfair Business Advantage

March 11, 2010

If you’re starting or growing a business you better be ready for the hard work of growing a community of 1,000 people. It’s much easier to grow from 1,000 subscribers (newsletter, podcast, blog readers, etc.) to 10,000 than it is to get your first 1,000.

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Borrow some Credibility

February 17, 2010

If you’ve seen the Verizon commercial that uses the old “Big Red” jingle you immediately had a feeling pop into your head. Those feelings likely involved scenes of happy people in semi-slow motion with clean teeth doing fun things.
Verizon’s 30 second commercial borrowed credibility from a well known brand and attached it to themselves. [...]

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I Didn’t Die

February 11, 2010

What does your marketing say about your business?  Take a tip from this newspaper caption and spice it up!

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Free Marketing Tip Using Google

December 29, 2009

I received this letter from Google last week.  If you’re not using this marketing strategy you’re really missing out.  Visit google.com/localbusinesscenter.  It’s will take about 10 minutes to get listed and it’s free.

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Starting a Business? Three Things to Include in Your Marketing Plan

September 29, 2009

Business marketing plans need not be complicated. In fact, the simpler the better. When you put yours together don’t forget to include these very important details:

Clearly identifiable market
That market is reachable
Price must be affordable to that market

Clearly Identifiable Market
You must be able to identify your market. It can’t be too broad because [...]

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The Small Business Marketing Mistake

April 10, 2009

I’m the first to admit that you should not price your services to on the WalMart level. Doing so puts you in a mode of competing with other businesses on price. I’m willing to bet that your quality and service is a lot better (or you should want it to be) than your [...]

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