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Southwest Airlines took one more step towards becoming remarkable and sent me a birthday card this week. It’s amazing that all it takes to stand out in a crowded marketplace is something as simple as a $.60 birthday card.
What are you doing to become remarkable in your business?
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Even if the field is full of competition there’s still plenty of room for you. You need to find out what makes you remarkable. Starbucks learned this the hard way when it placed multiple locations on the same block. Unless location made all the difference, there wasn’t anything that made one location more remarkable than another. Find out what makes you remarkable, turn it into a plan and do it!
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