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website

HOW TO: Drive Traffic to Your Website or Blog

by Justin Lukasavige on June 9, 2010

The holy grail of business seems to be getting traffic to your website or blog. We buy billboards and pay for radio, print, and TV advertising. We use social media and we tell everyone we know. This is a short video on how to really send qualified visitors to your website. You may be surprised at my thoughts.

What do you think? Did I leave anything out?

Click here if you can’t see the How To Drive Traffic to Your Website or Blog video

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Since launching my first website in 2006 I’ve been with 1and1.com (affiliate link). I’ve loved their customer service (not that I’ve needed it much) and have just never had any major issues with them.

But lately I’ve been referring my clients to Bluehost (affiliate link) even though I’m still with 1and1. If you’re jumping into your first website I’ll try to lay out a few things you should be aware of when signing up for a hosting service.

Domain Price

First of all, it’s very helpful to purchase your domains directly through whichever service hosts your site for you. As of this writing, the purchase price for domains is about $10 at Bluehost and GoDaddy while they’re a couple bucks cheaper at 1and1.

Dog Years

The important part here though is usability. I’ve loved 1and1 for years as I’ve mentioned. But a few years in the online world is like dog years. Your teenager is really a senior citizen because technology grows and evolves at a rapid rate. So my advice today is different than what I did years ago.

The Best Web Hosting

The Lukas Coaching website is custom designed and I manage it through a software program called Dreamweaver. Years ago that was a great option, especially for someone familiar with website design and layout. Today, Wordpress is the best fit for most of the clients I work with, from the beginning solo-preneur, all the way up to the blog for a multi-million dollar company.

Wordpress makes it easy to design and manage your website, even if it’s new to you. The 5-minute installation is what they’ve become famous for.

1and1 however, does not make it easy. Almost everything, including software updates, should be be easy with one-click. But to make that work I had to add this line of code to my .htaccessfile:

AddType x-mapp-php5 .php

That’s not something you’re likely to discover on your own unless you’re familiar with HTML and PHP code. It was fairly difficult for me to make it work.

Bluehost Makes it Easy

With Bluehost, it’s one click across the board. You don’t have to add any code to make it work…it just does. If it wasn’t so much work to port over eight individual websites, I’d probably join you there.

Learn from me though. If you’re just starting out, Bluehost is a great place to be.

Do you have any suggestions or lessons we can learn from?

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Your Website is Like Being a President

by Justin Lukasavige on April 20, 2010

Still trying to appeal to the masses on your website? Here’s the solution.

Click here if you can’t view the video

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Put your website at #3 on Google… I did

by Justin Lukasavige on February 3, 2009

I haven’t paid a dime to position my website as #3 on Google broad search terms such as “Financial Coaching“. Others have paid upwards of $250 monthly and not risen as high.

You can’t trick the search engines. Build a site (or page) that has high relevance for whatever it is your visitors are searching for. Write articles, link back to it always as I’ve done here and most of all be persistent.

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