A friend of mine makes wonderful homemade soap. If you like natural products then you know that just about everyone seems to be making their own brand and to selling it. Most of them will make less than $1,000 for their hard work over the next 12 months.
So a package shows up to my house with this soap and my wife, Christine, loves it. It got me thinking, what would it take for people to talk about soap?
It’s an average product and most people use it (or should use it). But even the homemade stuff is hard to talk to your friends about. Remember the last time you were so completely surprised by soap that you told everyone you know? Right, probably never.
If my friend could solicit testimonials from people actually using the soap, wouldn’t that be great? I’m not talking about at the sink, I’m talking about in the shower.
Here’s the tricky part… would you record a video in the shower all lathered up? I’d think twice about it too. But, if it was done very tastefully from the shoulders up, with just the right amount of lather and the sound of water hitting the bathtub floor in the background, a lot of your senses would be floored.
It’s going to be tough to get the first three videos, but after a small community of “insiders” has done it, everyone will want to. Throw in a few bars of free soap for every approved video and it may just become viral and the thing everyone talks about. Your video page might even make an end-of-the-year top 10 list.
I ran this by a few people and you’ll never guess who volunteered to go first. I’ll point you to the video in a few months.
